Youth Engagement

Client: YUNITOK (UNICEF)
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Introduction and Background

The Grass Company together with Footprints 4 Change (F4C) and Socialmeds Digital were contracted by UNICEF as a consortium to support strengthening components of Yunitok, a  social monitoring tool for community participation that empowers young people around the world to promote the platform for increased opportunities for young people. 

Approach

Through a collaborative approach, we supported and helped promote the youth platform by mobilizing, engaging and enrolling through peer-to-peer onboarding and the Word of Mouth approach in the counties of Nairobi, Kisumu, Turkana, Uasin Gishu and Bungoma

We also conducted consumer research and product testing to collect insights that informed strategy for online and offline engagement with the target audience.

Results

  1. We identified gaps and opportunities for effective engagement with young people on the YUNITOK platform.
  2. Developed YUNITOK Brand Positioning and Content Strategy.
  3. Over 10,000 young people were signed up onto the Yunitok platform.
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