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Company

We are The Grass

Company

A consumer collaboration agency

in the gap for the youth, women & BoP

Continually standing

in the gap for the youth, women & BoP

Engaging in the creation & implementation of the strategies that target them.

Brands can no longer dictate. They must collaborate

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We are The Grass Company

We develop, build and implement consumer centered strategies for entrepreneurs & companies that aim to deliver value to and with Youth, Women and the Base of the Pyramid (BOP).

Actionable

 

 

insight

  • "A good insight is like a refrigerator. When you look into it, a light goes on"

    Jeremy Bullmore, WPP

  • "For the first time, the consumer is boss, which is fascinating, frightening, scary and terrifying. Because everything we used to know, everything we used to do, will no longer work."

    Kevin Roberts, Former CEO Saatchi & Saatchi

Insights: Understand Consumer Context:

We gather market research for our clients to better understand their consumers that will guide the formulation of a winning strategy.

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Innovation: Consumer Collaboration

With the consumer, we create products, projects, packaging and communication.

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Influence: Consumer Engagement

We harness the power of Word of Mouth & Word of Mouse by leveraging on key influencers to market products and services.

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Youth

Aged 18- 30 years , male and female, urban, peri-urban and rural

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Women

Aged 30-45 years urban, peri-urban and rural

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BOP (Base of the pyramid)

Aged 18- 45 years, male and female, urban, and peri- urban

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We work with information curators called ‘grasses’ who immerse us into the lives of our consumers. They are early adopters of mainstream behavior,

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We have the tools, we have the network, we can start tomorrow.

Let’s talk

THE GRASS COMPANY

Mahiga – Mairu Road, Off Waiyaki Way – Westlands P.O Box 26130 – 00504 Nairobi, Kenya

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THE GRASS COMPANY

Mahiga – Mairu Road, Off Waiyaki Way – Westlands P.O Box 26130 – 00504 Nairobi, Kenya





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