Insights: Understand
Consumer Context:
We gather market research for our clients to better understand their consumers that will guide the formulation of a winning strategy.
Services Offered:
- Focus Group discussion (Grass labs)
- In depth Interviews
- Concept and Product testing
- CAPI, CAWI
- Mystery Shopper
- Ethnography
- In home Placement
- Online Questionnaires
- Custom online panels
- Consumer Immersions
- Event Evaluations
- Social Media Monitoring etc
Innovation: Consumer
Collaboration
With the consumer, we create products, projects, packaging and communication.
Services Offered:
- Consumer ideation sessions
- Message Development and Testing
- Concept Creation and Product development
- Marketing and Communication Strategies
Influence: Consumer
Engagement
We harness the power of Word of Mouth & Word of Mouse by leveraging on key influencers to market products and services.
Services Offered:
- Word of Mouth
- Word of Mouse
- Door to Door marketing
- Market day activations
- In store activations
- Chama activations
- Church activations
- Sista sessions etc.
THE GRASS COMPANY
Mahiga – Mairu Road, Off Waiyaki Way – Westlands P.O Box 26130 – 00504 Nairobi, Kenya
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