Developing & Implementing Market Strategies

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Introduction and Background

The Grass Company was contracted by Global Alliance for Improved Nutrition (GAIN),  a Swiss-based foundation that improves nutrition outcomes by improving the consumption of nutritious and safe food for all people, especially the most vulnerable, to facilitate and support  2 SMEs under the NAWIRI program.

The program’s objective was to sustainably reduce levels of acute malnutrition among vulnerable populations in the ASAL regions of Kenya, through development of local food systems.

We supported implementation through Developing and Implementing a Marketing strategy for one SME in Marsabit county and one in Isiolo county.


The Grass Company administered interviews through a combination of quantitative, qualitative and cross sectional studies with consumers, traders and health workers in 13 wards across Isiolo and Marsabit counties.


A total of 377 consumers and 38 traders and 24 health workers interviews were administered.

We also successfully developed a captivating marketing and branding strategy for the two businesses, supported by analysis around consumer habits, and shared  compelling insights of the stakeholder’s with the client.

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