The Grass Company | Our Style
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Our Style

Insights: Understand Consumer Context:

We gather market research for our clients to better understand their consumers that will guide the formulation of a winning strategy.

 

Services Offered:

 

  • Focus Group discussion(Grass labs)
  • In depth Interviews
  • Concept and Product testing
  • CAPI, CAWI
  • Mystery Shopper
  • Ethnography
  • In home Placement
  • Online Questionnaires
  • Custom online panels
  • Consumer Immersions
  • Event Evaluations
  • Social Media Monitoring etc

Innovation: Consumer Collaboration

With the consumer, we create products, projects, packaging and communication.

 

 

Services Offered:

 

  • Consumer ideation sessions
  • Message Development and Testing
  • Concept Creation and Product development
  • Marketing and Communication Strategies 

Influence: Consumer Engagement

We harness the power of Word of Mouth & Word of Mouse by leveraging on key influencers to market products and services.

 

Services Offered:  

 

  • Word of Mouth
  • Word of Mouse
  • Door to Door marketing
  • Market day activations
  • In store activations
  • Chama activations
  • Church activations
  • Sista sessions etc.