Grass Process

Our Grass Network

We are connected seven days a week, twenty-four hours a day to the Grass Network, a network of highly astute, young opinion leaders who act as ‘informers’ on the ground.

We also work with them as micro and macro influencers to allow us to move to beyond collecting insights to effectively engaging with the market both offline and online through targeted word of mouth and word of mouse campaigns.

Our Methodology
Insights - Consumer Context

We develop a unique in-depth understanding of the consumer context using both traditional and proprietary tools for collecting, generating and analysing insights.

Innovation - Consumer Collaboration

We use these insights and work with the consumers to co-create solutions (products and services) that meet the brand’s objectives while fitting into the unique consumer contexts.

Influence - Consumer Engagement

We develop creative and engaging word-of-mouth and word-of-mouse platforms to effectively reach our target consumers both online and offline.

Our Services

Our services are segmented under three main pillars:

Strategic Consulting

Qualitative & Quantitative Research

Co-creation Workshops

Consumer Testing

Concept Evaluation

Product/Service Development

Brand, Marketing and Distribution strategy

Consumer Testing and Concept Evaluation

Word of Mouth