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Brands can no longer dictate. They must collaborate

We are The Grass Company

We develop, build and implement consumer centered strategies for entrepreneurs & companies that aim to deliver value to and with Youth, Women and the Base of the Pyramid (BOP).

Actionable

 

 

insight

Insights: Understand Consumer Context:

We gather market research for our clients to better understand their consumers that will guide the formulation of a winning strategy.

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Innovation: Consumer Collaboration

With the consumer, we create products, projects, packaging and communication.

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Influence: Consumer Engagement

We harness the power of Word of Mouth & Word of Mouse by leveraging on key influencers to market products and services.

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Youth

Aged 18- 30 years , male and female, urban, peri-urban and rural

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Women

Aged 30-45 years urban, peri-urban and rural

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BOP (Base of the pyramid)

Aged 18- 45 years, male and female, urban, peri- urban and

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We work with information curators called ‘grasses’ who immerse us into the lives of our consumers. They are early adopters of mainstream behavior,

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Founder and CEO

Gerald Owino

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Co- Founder and lead Strategist

Suzanne Semenye

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Client Service Lead

Sarah Ogola

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Insights Department Lead

Caroline Omware

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Strategic Research Lead

Walter Nyabundi

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Rachel Sande

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Insights Project Manager

Paul Kimathi

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Insights Manager Assistant

Maureen Wanyonyi

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Michal Waga

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We have the tools, we have the network, we can start tomorrow.

Let’s talk