The Grass Company | NokiaDeep insights study on the youth of Africa
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Deep insights study
on the youth of Africa

About The Project


Execute a deep insights project to paint an accurate picture of the youth of Africa and thereafter uncover potential business opportunities for Nokia


TGC’s Response:

We mobilized our network of 400 grasses in: Angola, South Africa, Kenya, Ghana & Nigeria. Grasses were proportionately representative of their population (e.g. High, Middle & Low income).


They were briefed to discuss their feelings around being a Young Contemporary African.


We gathered insight around the youth aspirations, motivations, and values and identified strategic opportunities and made recommendations to Nokia on how best to engage the youth which they used to inform their youth strategy.