The Grass Company | BoP
57949
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Our Approach
We develop, build and implement consumer centered innovations and strategies for entrepreneurs and companies that aim to deliver value to and with communities in the BoP market.

 

We have over the past two years executed several BOP projects in collaboration with BoP Innovation Center (BOP Inc.), an entity that provides services and tools to develop inclusive businesses in the ‘Base of the Pyramid’ (BoP).

 

 

We focus on co-creation and collaboration to ensure empowerment of the strategies we develop for SMEs, MNCs and cooperatives

CASE STUDY

Insights driven Innovation

Solar Solution for the BOP in Rural Kenya

Objective
To create solar solutions for the Bottom of the Pyramid target audience in rural Kenya.

Our Response
We gathered insight on the energy needs of the BoP in slum areas in Nairobi

 

Held consumer co-creation sessions comprising of BoP grasses, student designers and a design mentor aimed at developing propositions and translating them into tangible design executions.

 

Run a field trip with our client to interact with consumers and non-consumers of solar products.

 

A design expert session comprising of design experts and mentors was held with the aim of developing multiple tangible product designs and define a marketing
mix for each proposition or design.

Output
The co-creation sessions led to the development of 2 solar solution concepts for 2 consumer groups. One of the two concepts was further developed and
tested amongst women in Makueni and Machakos.

Develop > Build >  Implement

The four phases, combined, offer an integrated approach to deliver a consumer-centered innovation process: from insight to strategy and implementation

BOP-infographic (1)

We have the tools, we have the network, we can start tomorrow.

Let's talk